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| Regional MBOs the Key to Success- Shahnawaz Sheikh (Premium) - View Free Sample WITH MARKET SATURATION IN METROS, BRANDS ARE AIMING TO VENTURE VIRGIN MARKETS AND MBOS OFFER A BETTER PROPOSITION. SHAHNAWAZ SHEIKH, CMD, SHORTY CAPONE, PROVIDES AN INSIGHT ON HOW TO CAPTURE THESE REGIONS. Fashion in India is evolving rapidly and awareness among the people is at its peak. Although at a nascent stage, the Indian fashion sense is fast catching up with the rest of the world, there is an increasing recognition of brands along with growth in the number of players throughout the peninsula. With FDI coming into the picture, India will experience a whole lot of influx of many more international brands looking for a bite off the Indian market. Awareness, however, has been restricted because in our country there are regions that are simply deprived of the latest fashion. Even now, in some parts of India, people travel huge distances just to get their favourite brands in contrast to most countries abroad, where brands have their presence even in interior markets. China, for example, has the availability of a variety of brands even in remote markets. |
| Online Retailing- The Channel Forward (Premium) - View Free Sample WITH E-TAILING GROWING AT A FAST PACE IN INDIA, IT HAS BECOME IMPERATIVE FOR BRICK-AND-MORTAR RETAILERS TO INTEGRATE THIS CHANNEL. PRAGYA SINGH, PRINCIPAL CONSULTANT, RETAIL AND CONSUMER PRODUCTS, TECHNOPAK,TALKS ABOUT THIS EVOLVING MEDIUM. Retail e-commerce is perhaps the most written about retail topic in recent days. But this has not been an overnight phenomenon. During the mid-nineties VSNL introduced internet to India and it was during the noughties when internet penetration increased steadily and technological advancements enabled better online interfaces with safer transactions; and e-commerce inched into common man's life through travel retail, financial services and e-tailing; and the decade of 2010 is taking this phenomenon to the next level where it no longer can be ignored. The market size of e-commerce in India is estimated to be $14 billion in 2012 and is projected to reach $74 billion by 2017. E-tailing is essentially the selling of retail products and services through internet. |
| Manu Indrayan on Building a Kidswear Brand (Premium) - View Free Sample MANU INDRAYAN, MD, 612 IVY LEAGUE, TALKS TO IMAGES BOF ABOUT BUILDING A STRONG KIDSWEAR BRAND AND MARKET OPPURTUNITIES. Chandigarh-based textile company, INDIAN Group was started by first generation entrepreneurs, Manu Indrayan and Mohita Indrayan. The group has two companies under its umbrella - Indian Yarn Ltd, which manufactures synthetic and acrylic yarns and Indian Clothing League Pvt. Ltd. which launched kidswear brand - 612 Ivy League in 2009. They conducted a thorough market research before foraying into the kidswear segment. Manu Indrayan, Managing Director, 612 Ivy League, said, "Branded kidswear forms less than 10 per cent of the total kidswear market but it is growing at a rate of more than 20 per cent per annum. There are only a handful of brands in this segment and we realised that there is a lack of stylish contemporary garments at affordable prices." Indrayan believes that there is a huge opportunity in the garment sector due to its size and growing consumer base as he further adds, "Of the total retail industry size of $435 billion, less than 10 per cent is organised retail and it is growing rapidly". |
| Is your brand flawsome (Premium) - View Free Sample Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are Flawsome*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humour, and (dare we say it) some character and humanity. Two key drivers are fuelling the flawsome trend: Human brands: Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favour of brands with some personality. Transparency triumph: Consumers are benefiting from almost total and utter transparency (and thus are finding out about flaws anyway), as a result of the torrent of readily available reviews, leaks and ratings. Yup, Flawsome is by far our most cringeworthy trend name. But we bet you'll remember it ;-) Is your brand flawsome. |