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| Analytics is a critical need for retailers to be future ready (Premium) - View Free Sample customers today have access to a wealth of information even before they begin their shopping. To offer them the right product mix at the right price and through the right channel, retailers should know what they value the most. Analytics can help them achieve this by delivering a smarter shopping experience and helping them build smarter operations, merchandising mix, and supply chain. Indira P Rani, Vice President (Distribution Sector) with IBM India/South Asia, talks to "images retail" about the importance of analytics to retailers . |
| Tips to sharpen your Shopper Research (Premium) - View Free Sample Moohlas are being spent behind decoding shoppers, Shopper research has sure risen to significance but as we pump in the monies, we also fight the many hazards that threaten to eat up the money. Right from wastage and spillover during research, to the risk of ending up with unyielding insights. Providing a solution to this plight we have some Shopper research experts hailing from leading research organizations. Read to know the tactics for effective shopper research. |
| Marketing your brand to the trade (Premium) - View Free Sample The eco system of brand marketing has one crucial aspect -the Trade, which includes the retailer and others who are involved in supplying your product. The success or failure of a product or brand depends on how well the trade positions your brand. Here's where trade marketing enters. And there are agencies, which help brands woo their trade better. Point of purchase delves deeper into this. While Trade Marketing as a concept has become quite an integral part of the brand marketing DNA, the concept sure has morphed, changed and had an overhaul owing to the changing times and dynamism of Indianretail. We thus probe this topic with a fresh outlook and quizzed some leading agencies who have built a strong forte in providing trade marketing services. We started off from the very definition and went on to know what they as agencies have been doing in this space for their clients. Read on to get an interesting account of Trade marketing. |
| Findings of the Checkout India 2012 Study on Indian Shoppers (Premium) - View Free Sample The Checkout India is a shopper study designed to understand motivations and attitudes, rituals, and other factors that influence shopping. The study was commissioned by The Integer Group India and conducted by Ipsos Marketing, India, in Q4 2011. With a population exceeding 1.2 billion, India is a large and diverse market. The Checkout India attempts to shed light on retail and shopping practices today. How do urban and rural shoppers shop similarly- and differently? What are the predominant Indian shopping style? What new retailpractices are emerging in this fascinating market?. |
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