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| Cover Story- Beyond the Metros- Small Cities Big Opportunity (Premium) - View Free Sample As the metros saturate and become more expensive to operate in, many Retailers are expanding to smaller towns and cities across India to tap a new breed of customers who are getting richer and increasingly willing to shell out money to shop at modern retail formats. The modern retailrevolution in India began in Delhi and Mumbai over one and a half decades ago and gradually spread to Hyderabad and Bangalore and other tier I cities of the country. These prominent locations offered clear advantages to retailchains: millions of potential consumers with solid purchasing power, high level of urbanisation, availability of quality retail real-estate, and good physical infrastructure. However, over the years, competition intensified and rentals and operational costs became very high, affecting the overall profitability of retailers. The result: many players have begun to seriously look at growth opportunities in smaller towns beyond the metros where the competition is less, rentals are still reasonable, salaries are comparatively low, and consumers have begun to prefer the sophisticated atmosphere of modernretail outlets over crowded bazaars. |
| Cash and carry- how retail chains can benefit (Premium) - View Free Sample There are solid reasons why the projected growth in modern retail in india may not happen over the next decade. But there is a brighter side to the story - the power of the cash-and-carry (C&C) format and how it is helping organise the Indian retail sector. Modern retailchains should learn to ride piggyback on the C&C investments being made into India by global players like metro and walmart. The Indian retail market already accounts for a very large part of the economy and will continue to grow its share over the coming years. The percentage of modern retail in this is still very small but is continuously expanding and will surely garner much larger share of the total retail market over the next few decades. However, the current figures for modern retail in India are nowhere close to what they were projected to be in the past. I believe the actual numbers in the next five to seven years, or say by 2020, will be really off from those currently being projected by various entities. I have a few reasons for this. |
| Analytics is a critical need for retailers to be future ready (Premium) - View Free Sample customers today have access to a wealth of information even before they begin their shopping. To offer them the right product mix at the right price and through the right channel, retailers should know what they value the most. Analytics can help them achieve this by delivering a smarter shopping experience and helping them build smarter operations, merchandising mix, and supply chain. Indira P Rani, Vice President (Distribution Sector) with IBM India/South Asia, talks to "images retail" about the importance of analytics to retailers . |
| Tips to sharpen your Shopper Research (Premium) - View Free Sample Moohlas are being spent behind decoding shoppers, Shopper research has sure risen to significance but as we pump in the monies, we also fight the many hazards that threaten to eat up the money. Right from wastage and spillover during research, to the risk of ending up with unyielding insights. Providing a solution to this plight we have some Shopper research experts hailing from leading research organizations. Read to know the tactics for effective shopper research. |
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