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| Digital tools offer new clues into Shopper behaviour (Premium) - View Free Sample Shoppers have long put effort into researching high-involvement and expensive purchases like cars and electronics before heading to the store. Suddenly, because of technology, it is now also worth the "effort" to research toothpaste, canned tomatoes and laundry detergent. According to the Wall Street Journal, more than one-fifth of shoppers research food and beverages online, nearly one-third research pet products and 39 percent research baby products. Almost two-thirds (62%) say they search for deals online before at least half of their shopping trips. Ryan Partnership's multi-year study of digital shopping confirms the widespread -- and still growing -- use of digital tools to gather information, select retailers and make brand decisions well before the shopper ever sees a product on the shelf. In fact, this past month, 58 percent of the 5,000 shoppers in our survey told us they are more likely than a year ago to "typically" decide what they want before visiting a store. To do this, their usage of all kinds of digital shopping tools is growing. |
| Tenant tenant in the mall- who is the fairest of them all (Premium) - View Free Sample There was a giant mall...and it had several small and big tenants. One of the tenants wasn't happy and decided to talk to the mall. To his surprise several others joined in who were afraid to speak their mind... An honest feedback can make a significant difference to improve the way the shopping centre business happens in India. Shopping Centre News is taking the initiative to connect the most important shopping centre stakeholders on a common platform where tenants show the mirror to their malls. In the first of our series, we look at the performance of three of the operational Phoenix Market City properties - in Mumbai, Bangalore and Pune - launched in the year 2011. Is there a success formula to do a shopping centre 'inIndia'? Putting a multi-crore investment at stake could well be tough for new developers and first timers in the shopping centre development and operations business. But can we say that the seasoned players with iconic credentials in India's shopping centre space have got it right with their subsequent retail real estate ventures?. |
| The Frozen Desserts Category- Will Modern Trade take it more seriously (Premium) - View Free Sample Frozen desserts are on an upswing, and manufacturers are hoping that modern trade will begin to take the category more seriously. In recent times, the frozen dessert category has been registering good growth. With new products like frozen fruit yogurts, sorbets and gelatos adding more variety and value to it, this category has gone beyond just ice creams. But how receptive are modern store chains to frozen desserts? Why, despite becoming popular, are these products still under-leveraged by modern store retailers? What concerns and issues are hampering their expansion at the stores?. |
| E-commerce- A Dream or a Logistics Nightmare (Premium) - View Free Sample The e-commerce industry seems to be getting ready for a consolidation. It should play safe to avoid another fallout like the 2000 dot-com bust. For an invention that is rated among the top 10 discoveries in the history of mankind, the internet keeps taking us back in time regularly. It is 2012 but once again looks like 2000.So what does the closure of a few companies mean? Actually nothing. In a nascent but fastgrowing industry, this is expected. Many entrepreneurs will jump in, but just a few will scale and succeed. The others will shut down or get acquired, such consolidation is the order of any early stage industry. |
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